# Craig A Holliday

Software Engineer · hello@craigaholliday.com · craigaholliday.com · https://www.linkedin.com/in/craigaholliday/ · https://github.com/themisterholliday

## Summary

Software engineer. I build native apps, video players, and the tools that test them, across Apple, Android, React Native, TV, and the web.

## Experience

### Plex (2024–2026)

**Staff Software Engineer** · Aug 2026 – Oct 2026

Lead Player Engineer for all platforms.

- Build and maintain the native player stack for React Native backed applications.
- Build and implement fully automated player stack testing framework.
- Utilize AI to accelerate bug fixes, new features, and maintaining product quality.

**Senior Software Engineer** · Feb 2024 – Oct 2026

Senior Software Engineer on the Personal Media team.

- Build and maintain a bespoke native Apple player powering playback on iOS and tvOS.
- Maintain and support the Android player and client.
- Build, maintain, and integrate native player stacks and playback experience in React Native applications for Apple, Android, Vega, FireTV and Web.

### Dolby Laboratories (2021–2023)

**Manager, Development - Media Streaming Solutions** · 2021 – 2023

- Led the network coding SDK team of 2 Apple, 2 Android, and 4 Web developers, and was its technical product owner.
- Built network coding SDKs for Apple, Android, and Web, and shipped them to customers in alpha and public beta.
- Owned and led an automated playback testing system for Apple, Android, and Web with network emulation and Appium.
- Managed four engineers, two of whom were promoted. Hired a staff engineer and two contract engineers.
- Built an HLS validation CLI and a Rust HLS parser proof of concept alone, and led an SDK metrics validation tool.

### RealEyes Media (2019–2021)

**iOS Developer** · 2019 – 2021

- Led Apple development of a Swift media player SDK for iOS and tvOS. The customer integrated it into many of its apps.
- Led two parallel network throughput testing SDKs, in Swift for Apple and Kotlin for Android.
- Built example apps that customers gave to integrators, for DRM on AVContentKeySession and for webOS and Tizen.
- Led development of a SwiftUI sporting events app for iPhone and iPad through its 1.0 App Store release.

**Development Manager** · 2019 – 2021

- Managed two junior engineers, one associate engineer, and several contractors.
- Mentored junior developers on four client projects.
- Built React and Angular front ends for a media encoding tool, an ad insertion URL builder, and a live stream testing tool.

## Skills

- **Languages:** Swift, Kotlin, TypeScript, JavaScript, Rust
- **Platforms:** iOS, tvOS, Android, Fire TV, Vega, Web, webOS, Tizen
- **Frameworks:** SwiftUI, React Native, React, Angular, Svelte, Node.js
- **Media:** AVPlayer, AVContentKeySession, ExoPlayer, AndroidX Media, HLS, DASH, DRM, Video.js
- **Testing and tools:** XCTest, JUnit, Appium, Mocha, Docker